Last week was L’Oréal Fashion Week here in Toronto. A classmate from my Digital Capture 1 photography class suggested that we go check it out so I registered online for an industry pass (even though I don’t work in the industry I figured that I could fudge it) and on Wednesday night I made my way to Nathan Phillips Square for Night 3 of the event. The industry pass cost $50 and could be used all week. It also allowed entry to the photographers’ area, also referred to as “the pit”.
Walking into the registration tent I wondered if the staff would ask me for credentials to prove I was actually in the industry but to my surprise they did not. I even managed to help my classmate Chris get a pass (we claimed that he worked for me) so score! It still cost him $50 and there was a risk that we couldn’t get into the 8pm show because from what we were told, with eight minutes left until the scheduled start, it was packed.
Chris and I entered the main tent and were met with the world of glitz and glamour. Everybody had their game face on. Here you were either somebody or you wanted to be somebody, and it was clearly evident with all the gorgeous and well dressed people walking around. Chris and I sported our cameras and our industry passes around our necks so we easily passed as photographers.
Being our first time at the event we didn’t know where to go to catch the show and see the runway. There was a large congregation of people towards the back of the tent, and we guessed that the runway was nearby but we couldn’t see it. At first it seemed that we had no hope of getting to the front. So we stood at the back of the queue for a good fifteen or so minutes before I noticed some blue lights coming out of a tent in front of us. I pointed Chris to it and suggested that maybe that was where the runway was. The girl next to us then mentioned that with our industry passes we could bypass the queue and go right in! So we did just that.