It’s all about advertising
Effective advertising triggers an emotion response and remains in the viewer’s memory long after the TV has been turned off. It can also feature identifiable music – a catch tune. These are only two of American Research Group, Inc’s 10 rules for more effective advertising.
One of the funniest advertisements on Australian TV at the moment is the Telstra Bigpond "Great Wall of China" ad:
Once again, YouTube has come through with the goods.
I also found the Mcdonald’s "Inner Child" commercial on YouTube, but had no success with finding the old Ansett Airlines (defunct since 2001) ad featuring Enya’s "Storms of Africa" track. That rates as one of my all time fave ads, and was my introduction to Enya’s beautiful music.
Fortunately I was able to locate the Qantas "Spirit of Australia" adverts on YouTube. This is a classic series of commercials featuring renditions of Peter Allen’s legendary song "I still call Australia home" performed by different artists and choirs. They also feature fantastic photography and visuals from locations all across the globe.
Let’s not forget one of the greatest ads ever – Honda’s "The Cog".
The two-minute commercial appears as a single, long camera pan along a Heath Robinson / Rube Goldberg-like chain-reaction arrangement of parts from the car but is in fact two stitched together, the join being at the moment where the muffler/exhaust box rolls across the floor (this can be seen by watching the floor pattern change). The commercial took 606 different takes to complete, and only minuscule CGI was used, simply for fixing the lighting on the final car’s window. The cars featured, one disassembled for the pieces and the other on the trailer, were two of the six hand-built pre-mass production Accords. (Wikipedia)
Finally, not an Australian ad but hilarious nonetheless – check out Irn Bru "Around the Piano"
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